Job-Search and Social Media Presence

Looking for a job? Streamline your Social Media profiles!

A new study from the US has just revealed how HR departments evaluate their candidates. Employers turn to social media sites like Facebook when deciding to even call a job candidate for an interview. Research from a global security software company revealed that more than 90% of human resources professionals search for unprotected social media profiles in order to asses an applicant’s suitability. 

What employers find online has a huge impact on the job seeker’s chance of even getting an interview. The study was based on surveys of 230 human resource departments in the US and the UK.

Researchers found that job candidates who display inebriated photos on their social media sites reduce their chances of getting granted an interview by 84%, while 90% of HR Managers considered scantily dressed pictures a reason not to set up an interview.

Other actions seen on social media that can cost an applicant an employment opportunity include evidence of unbearable behavior, negative or derogative comments about previous employers, extremist views or political/religious comments.

Overall, nearly 50% of hiring managers have turned down potential candidates because of something they saw on their online profiles.

So much for personal data protection…. But what can you do about it?

How to ensure Privacy on your Social Media Sites

1: Make the most of built-in privacy and safety features

When you register for a social networking account, you'll be asked for certain personal details and should be advised how this information will be used - in other words, what will be public and what will be private on your profile.

If you have a public profile, it can be seen by anyone searching the social networking site and might also be available to people searching for profiles using a search engine, such as Google. On the other hand, a private profile allows only invited friends and members of chosen networks to view your content. 

To help members interact safely with their friends online, many leading social networking sites provide privacy and safety information and tools. You can stay in control by using built-in features such as ‘Add friends' (to allow only chosen people to view your profile) and ‘Ignore' (so you can block unwanted approaches from someone in particular). 

You should also review your ‘friends' list regularly and remove anyone you don't want to see your profile.

Finally, talk to your friends and family and ask them not to post or tag photographs of, or information about, you on their social network profiles without getting your permission first. This will help to keep you safe and your information secure.

2: Think before you post

Anything that is publicly available online could be seen by your students and other people so, before you post any information or images, consider whether it could cause you embarrassment or potentially damage your reputation or career.

Even if you have set your social networking profile to private, think twice before posting comments or images that could be misconstrued by anyone in your network.

Use your professional judgment when it comes to your digital space, just as you would in the real world.

3: Report any concerns you have

Don't suffer in silence if you're concerned about content on, or contact made via, a social networking site. Report it to a senior manager and your e-safety coordinator first of all.

Many of the leading social networking providers have reporting mechanisms and contact details on their websites so that you can report what has happened easily and quickly. Just look for the ‘Help', ‘Customer Care' or ‘Report Abuse' buttons on the social networking site.

4: It works both ways –Use your profiles in your favor

Be clever and give them what they want! Knowing that HR departments monitor your social media profiles, you can use them in your favor. If you for example are applying for a job in banking, post some informative articles about this sector on your blog or link some industry specific, favorable items on your Facebook page.







The Cost of Social Media Marketing


Nowadays when you talk about modern PR and Marketing, everything revolves around Social Media, the new internet. Everything and everyone hangs out on social networks, be it on blogs or in other online communities which makes it the logical choice for smart and effective marketing efforts. Until not so long ago only big and reputed organizations dared to venture into these unknown realms, but in the meantime everybody heard about the nearly endless possibilities of being present in the social web and nearly every business wants to be there and get a piece of the cake. 

Social Media is Cheap!


That is the common misconception. In the beginning this might be true, but just a little further down the road most businesses realize that that is NOT true! It is pretty easy to create a company profile or a fan p age but the constant updating and actualization requires a lot of resources.

One of the most common problems professional social media marketing providers like Foxfang Digital Solutions encounter is that companies actually think that Social Media in general is not that expensive and that the price-plans of Digital Agencies are exaggerated. A Facebook or Twitter Profile for example is quickly established they argue – but what comes next? Do the fans and followers come all by themselves? I don’t think so!

 It’s true that you can get a lot of followers in a relatively short time, but what about the quality? In the end, like any other marketing activity, Social Media Marketing is all about getting new customers, isn't it? What do you do with 10k followers but not a single lead generated?

No doubt one of the targets of a social media campaign is to work on increasing your followers and fans, but this is a long-term goal and doesn’t happen overnight. The major task is to engage and interact with your community and build a real acceptance for your brand.

We are on the Social Web - LOVE US!


Let’s say you reached 10’000 fans on Facebook and already have 1000 followers on Twitter – you think your work is over now? Wrong! Now the actual work starts! It is extremely important now that you engage your followership and don’t disappoint them. Because they expect that you offer some kind of compelling and engaging content. If you fail to do so you will see their numbers dwindle. Your fans and followers are not stupid and there are enough of bad examples out there, companies whit a pure marketing presence who lost the loyalty of their audience after a short time and wasted their whole effort.

The message is quite simple: Community Management is an intense and time consuming effort. Either you allocate internal resources or you outsource it to an external expert – in both cases it costs you. But if you opt to go with external consultants it will be significantly cheaper.

The Chase for the ROI of Social Media


What is the return on social media? Can you measure it? What metrics are appropriate for suitable measurements? The question of the ROI currently enjoys much attention in the corporate world. This is mainly due to the fact that the general interest in Social Media Marketing has increased considerably, and naturally the question of the return on investment of such marketing practices is being raised.

Most protagonists agree that (for the time being) the ROI for social media marketing is hard to measure. After all, even when it comes to traditional media, marketing controlling is an inexact science because it mostly focuses on global contexts which have little significance for practical purposes on a small scale. Does that mean that the search for the ROI of Social Media doesn’t make sense?

From a business perspective it is always important to know how the income is compared to the capital invested. Therefore the holy grail of questions when it comes to social media is: Is there a return on investment in social media and if so, how do you calculate it exactly?

There are many arguments against a general ROI of your social media engagement. Imagine a football team in which “Social Media” is one of the players. And now let’s try to measure how big the part of this player was in the overall success of the team. This would be far from simple as there are so many factors to consider. However, I would like to look at this subject from different angles.

To measure the ROI of social media, you first have to be clear about what metrics are likely the most accurate. How many different ways to measure it are there? How do the different platforms provide me with comparable figures? What metrics from traditional marketing (eg “Reach”) can I apply to Social Media? ........

Amber Naslund created some theories on her blog in which she gives more details regarding the measurement of SM success on which I agree in principle:

1. If you don’t measure anything else, social media measurement isn’t the problem.

2. Measuring Success is not the goal

3. Measuring the activity is not as important as measuring the results

4. Measured values should always be determined by the objectives

5. Causes and correlations are different things

6. The Interpretation of the Analysis it trickier than the measuring

7. Not all Metrics can be standardized

9. Measurement Reports are only the beginning and not the end

10. Measuring Success doesn’t have to be complex to be effective

11. Performance measurement is an ongoing process of adjustment.

12. Never underestimate the cultural and operational factors

13. Measuring Success is more important than just the ROI

And most of all:

14. “Social Media is not measurable” is just an excuse!

If we get down to the point the calculation of the Social Media ROI is rather simple, but varies from case to case: The Social Media ROI is the Return on your Social Media Goals! The odd characteristic of the social media return is that you can define it to be essentially anything you want it to be!

In reality, social media return is the value that you receive from your social media campaign


For instance, if the objective of your social media campaign is to drive sales, then your social media return is the number of sales that you can attribute to your social media campaign.

Instead of sales, say your goal is to drive consumer insights. In this case, your social media return is the quantity and quality of the consumer insights you get from your fans and followers.

A third example of social media return is brand awareness. If your goal is to drive awareness of your brand, then your social media return is brand awareness.

I could give many more examples, but the point is that social media return is the value that you derive from social media based on the goals of your campaign











About the Author: Foxfang Digital Solutions is the leading provider of online marketing solutions in India, well known for running highly popular and effective campaigns across all platforms. Have a look at our website: www.foxfang.com or contact us directly: info@foxfang.com

Follow us!







9 Quick Tips for Successful Social Media Marketing


Although everything has been said about it, one gets still surprised by the number of people who have no clear idea about ​​social media marketing.  The only thing that people are starting to realize is that it is not a walk in the park to initiate a social media campaign. A good and effective social marketing offensive is definitely as complex as any other media advertisement campaigns.

Primarily, it is not about commercial campaigning, but sustained presence. This leads to new contacts and new opportunities for companies, as well as strengthening their existing customer relationships and branding effects. The following 9 tips for successful social media marketing may contribute to a better understanding.

1. Stay on Top and Update Regularly!

One of the most common mistakes is that businesses euphorically build their profiles on any given platform, are thrilled by how many people “like” it or follow them, and then turn around and concentrate on other things which seem more important at the time, apparently without realizing what kind of damage they do to their reputation and their brands. You don’t have to write a new blog post every single day, but I think it is not too much to ask to update your status on Facebook,Twitter & Co. on a daily basis.

People fail to realize that these messages are the foundation of their relationships in the social networks and that they leave an impact on potential customers who may visit the profile in order to gain an impression of the provider. Irregular or infrequent updated profiles may indicate unreliability or inactivity. And never forget that your competition is just a click away , waiting to convert these potential customers into regular clients.

2. Do Not Pitch!

As already mentioned before, social media is about building relationships and not about troubling some random contact with your newest business idea. Direct advertising is frowned upon and how you get in touch with someone has also something to do with respect. 

Not everyone who is interested has an immediate requirement but may keep you in mind for future projects. A pitch in social media is totally inappropriate and destroys more than it could ever achieve.

3. Communicate!

You don’t have to comment on every single post or respond to everything which is being said on your profiles. But to turn a blind eye also doesn’t cut it. It’s like in the real world; How can we possibly come in contact with somebody without communicating?

Get involved, reply to comments (where it seems appropriate), contribute to some interesting discussions if you have something to say and time permits.

4. Think First, Then Post!

What you write on the Internet is public and it will be there forever. Keep this always in the back of your head before you post something instead spontaneously posting everything which crosses your mind.

5. Handle Criticism with Style!

We all have a bad day every now and then and it will happen that somebody posts something negative on your profile. Let it be there and do not delete it! Unless there is something you have to correct, simply ignore it.

One should also remember that everyone makes mistakes and not every criticism is unjustified
or undeserved. React to legitimate criticism with humility and merely explain your position, OK?

If there are several critical comments, it is not necessary to respond to every single one individually. Give a well thought-through general statement and show your followers that you really care about them. And then, and that’s really important, analyze what mistakes you made to prevent them in the future.

6. Share other Content!

Rather than always to post your own content, you can and should also link to post created by others. However, the problem remains that you have to consider first whether the post is relevant. The posting you consider to link on you pages must be related to your own sphere of expertise as well as relevant to your audience. Prevent to be perceived as just another “Retweeter”.

7. Do not just share Business Content!

There is no reason to hide the human side of your company, to the contrary! Is there a BBQ or something extraordinary in everyday life which was photographed or filmed by your employees?  Publish it! Such content always conveys a positive image.

8. Set a Weekly Trend!

To share something once a week at a given time will set a trend that will be rapidly picked up by your followers. This could be for example a specific content or an “offer of the week” if you run a retail establishment. Trends always spread and will bring traffic and increase customer loyalty.

9. Guide Users to your Profiles!

It’s great to promote yourself through social media but it shouldn’t stop there. It is equally important to draw attention to your platform from the outside. A great way to do this is to create an e-mail signature with direct links or to put QR-Codes on letterheads and business cards. There is also nothing to be said against a “like us” link on your website.


About the Author: Foxfang Digital Solutions is the leading provider of online marketing solutions in India, well known for running highly popular and effective campaigns across all platforms. Have a look at our website: www.foxfang.com or contact us directly: info@foxfang.com

Follow us!









Seven Golden Rules for Facebook & Co

SOCIAL CODE OF CONDUCT

By now, Social Networks are part of our daily routines like the cup of coffee in the morning. In the past, if you wanted to stay in touch with friends and family or wanted to track down old acquaintances, you had to grab the telephone handset or hire a private investigator – Thanks to Facebook, Google+, MySpace & Co. these days are definitely over!

But as with all social interactions there are behavioral codes: Who ignores them can ruin his image faster than a loose lipped politician.

It goes without saying that you have to refrain from using insults, racist remarks and random threats of violence. The Internet forgives and forgets nothing, that’s a fact. This is why you should keep an eye on personal information and correct conduct. For many employers it became a routine part of their evaluation of future employees to check the social networks to make sure they got the right candidate. See below some very important codes of conduct.

1. Use Your Real Name

At least in business networks such as Linkedin or Xing you should avoid using pseudonyms. I know that this probably causes an uproar with people who are really conscious about privacy concerns. But the use of nicknames such as “cuba_libre” or “bangkok_john376” is unprofessional in the professional world. Not to mention that it makes it harder if not impossible for potential employers or business partners to find you. There is also the big advantage that you think twice before posting something online when you use your actual name.

2. Keep Your Cool – Insults and Abusive Language are Taboo!



Did you have a bad day at work? Is your inflexible department chief going on your nerves or did you get criticized by your boss? Everyone is frustrated every now and then, that’s normal! It’s not normal though to blow one’s steam off on social networks. Never forget that social networks are more or less public! You wouldn’t be the first one who’s lost his job because of rash comments on Facebook. Ensure that it doesn’t get personal when you express your opinion. Especially when you come back from the pub on a Friday night and had a few after a hard week in the coalmine, better go straight to bed and don’t log in to you preferred social platform.



3. Be Careful with Pics and Vids

If you use your Photoshop expertise to paste your bosses head on the body of a monkey, please don’t post the resulting artwork online! It will be only funny until your boss gets tagged by a jealous co-worker. Also do not get too enthusiastic about video content – Not everybody can laugh about everything! On one side it’s great to have pics of yourself posted on Facebook, Myspace & Co, but pay attention to what these pics project and who else is to be seen on them.

4. Release Information targeted

Use friends lists (on Facebook) or circles (Google+) to filter who sees what. There is also the possibility, if this is to complicated and time consuming, to create different profiles on the same platforms for private and official use. 




5. Arrogance is out of Place on Social Networks

“Be humble” my parents and grandparents used to tell me; to be honest, they had a point there! But there are many users who think that this rule doesn’t apply to the internet and its social networks, To continuously boast with your successes and (existing or imaginary) expertise is not well-received by most other users. If for example somebody posts a question in a forum, the “use the search feature”-answer or RTFM (use the search featureJ) is not only rude but outright offensive. If the question was posted and answered before, guide the new user to the respective thread and do not offend him/her, OK?

6. Be careful with Online-Dating Sites

Online-Dating is either a great thing or a total disaster. Most of these sites are built similar to Facebook but the big difference is the profile pics. The picture on dating sites is in average 10-15 years old. If you follow this trend and also upload ancient photos because you looked more attractive 20 years ago, you might get more response but the actual date will be rather short. In each case you have to be very careful with dating sites; do not give up too much information about yourself and realize that not everybody on these sites is there because they seek eternal love or a lifetime companionship.

7. Always keep your Job in Mind

It’s none of your bosses’ business what videos, pics or comments you post online? WRONG! Let’s say you have direct customer contact and the said client knows you by name…. this and many other facts you should always keep in the back of your head because to a certain extent you always represent the organization you’re working for.



You don’t want to ruin your image or provide too much information to data collectors, do you? My advice: keep you digital footprint as small as possible. You don’t have to be registered on EVERY single social network! Keep your personal data organized and don’t divulge too much about you. Use your common sense and think about if you can still stand behind what you post today in 5 years from now. Always apply the golden rule: think first, type later! Because the internet forgets nothing……


.







Social Media Strategy - Implementation - ROI

The Planning of your Social Media Strategy


Implementation of your Social Media Strategy


How to Measure the ROI of Social Media Marketing


copyright 2012 foxfang infographix

New Facebook Buttons!


Mark, give us a Care-Button!

We “like” things on Facebook like there is no tomorrow. But let’s be honest: Even primates are more versatile in expressing themselves. It’s time for new buttons! Here’s a little mind game and some creative suggestions.


“We don’t just like things, we do more than that!” was the outcry of more than 20’000 groups on Facebook. But nobody is listening. For many years millions of users declare “All they want us to do is to like things, we want to dislike!”.


Even the scientific community is angered about Facebook’s bloody-mindedness when it comes to introducing new buttons. Felix Stalder (Professor for Digital Culture and Network Theories at Zurich University of Arts) recently warned us about the pre-formatting of our internet communication:  “Facebook is guiding us in a direction which is beneficial only for them and refrains of introducing a Dislike-Button for fear of negative comments”. But this is no secret, Facebook even admits it openly: “Positive comments fit better in our philosophy than negative statements”.  Facebook is worried about their cozy virtual world because their users mostly log in to feel good and Facebook doesn’t want to provide a stage for cranks and sourpusses.

Grooming Talk: We are like monkeys

Fact is: Even monkeys have a bigger repertoire than the virtual human when it comes to social graces. Gorillas, chimpanzees and Barbary apes love to sit in groups, ruffle each other’s fur and delouse one another. Basically they are like us, at least when it comes to social interaction. It’s all about the exchange of niceties and social commitments.  Obviously humans don’t sit together in small groups and fondle each other anymore (even if it is a nice thought), our evolution pursues a different, more economical way. This is why we invented the language, more specifically small-talk. Mostly senseless babble, like delousing without lice, but not entirely pointless: It binds us together.


Then came the internet and brought us many new “friends”, 130 each Facebook user has in average. It would require a lot of time and nerves to send emails to all of them or to place nice comments on all of their walls: we all were in desperate need for something new and the solution was the “Like”-Button! 

What fondling is to monkeys, the click on the Like-Button is to us. Each one of us already “liked” 80 things in average, that’s a staggering 66’800’000’000 Likes till date! This shows that we are living in the age of a real “Like-Inflation”. We like irrelevant stuff like childhood pis of colleagues of friends or “funny” status updates like “I think I have another beer” and so on. And there exactly is the problem: Thumbs up, thumbs up! Facebook doesn’t give us a possibility to express sorrow, dismay, preferences or sympathy. There is nothing in between an elaborate comment and a simple “thumbs up”.  The Like-Statement is not just for what you like anymore and this can cause confusion.

Suggestions for a new Button-Culture on Facebook


I have to admit, I “like” a lot of things – 334 till date. But I actually don’t feel embarrassed about my generosity – not at last because this button has a very limited significance nowadays. A boost in importance of the Like-Button would really make sense, don’t you think? How about a “Love-Button”, constrained to a limited amount of let’s say, 10 per year? Or a “Care-Button” to supplement our digital communication vocabulary?


The question remains – Would the users be satisfied with a couple more feel-good-buttons or would they want more? Anyway, the system will protect itself as it know to be the case: tomatoes won’t be thrown on Facebook anytime soon.

(this post is based on a Tagesanzeiger article by Roman Hirsbrunner, CEO of Maxomedia)

Implement your Social Media Strategy – Part 2


In Part 1 we explained how to use different Social Media Channels to your advantage and about the difficulties in measuring a direct ROI.

So let’s go a step further now….

How do you measure influence?

Find below some common parameters we use to establish which bloggers and/or networkers we should focus on:

Traffic: Unique visitors, page views and RSS subscribers
Inbound Links: Primarily contextual links from well-ranked sites and blogs
Reader Engagement: Time spent on blogs & sites, number of comments
Recommendations: Re-Tweets, Bookmarking, Tagging and Sharing of Content
Connections: Followers & mutual connections across multiple social sites
Track Record: Age of Domain, number of Blog postings, length of engagement
Referred Traffic: Analytic s tell which sites send most traffic
Conversion Rate: This shows the rate of conversion for each referring site.

Social Media Request for Proposal

Let’s now learn a bit about how information is shared between the Social Media Consultant and the Client.

Client Information Checklist
- Organization’s Background                                      - Immediate & Future Business Objectives
- Key Performance Indicators                                     - Key Concerns
- Social Media Expectations                                       - Social Media Project Brief
- Project Outlines & Schedule                                     - Service Level Agreements
- Measurement Metrics

Social Media Consultant’s Credentials Checklist
- Ownership Structure                                                   - Proprietary Tools
- Years of Experience                                                   - Number of Employees
- Single Point of Contact                                              - Campaigns executed
- Vendors employed                                                     - Social Media Communication Tools

What you should ask your Social Media Consultant prior to initiating a partnership?

1. What is your Social Media Strategy?
2. Deliverables of the Campaign
3. What is your approach to Social Media Risk Management?
4. How do you incorporate existing applications, websites, microsites and newsletter programs into you overall Social Media Strategy?
5. How do you insure compliance with client legal requirements?
6. Please describe your approach to integrating across client marketing, customer service and corporate communications departments
7. How do you blend Social Media with Traditional Media?
Well, does sound a little complicated, I agree. So let’s make it a bit easier:

In a Nutshell

- Social Media Marketing is a extremely effective way to reach your customers at a very low cost.
- Social Media enable a customer to be a marketer for your brand.
- Social Media are measurable and provide targeted advertisement to your consumer.
- Social Media allow you to listen to what is being said about your brand in real-time
- Social Media allows you through Online Reputation Management to track impressions and to react extremely fast to your clients’ wishes
- Social Media are a very crucial extension of business as they allow sharing of knowledge and insights, development of integrated business processes and enable distributed business teams to work closely together to complete predefined tasks.

What you can’t forget!

- Social Media are real-time; your content has to be always up-to-date and interesting
- Social Media are meant to engage and interact with your users and at no point should the company try to control their behavior
- Social Media should be expendable to converge with other media so that its keeps up with technological advancements.