Facebook, Twitter & Co. are enjoying great popularity on the web. But most people (and companies) do not really know how to monitor the impact or howto measure their social media engagement.
There are countless tools out there for this, but which are the best ones? Let's have a look!
1. Addictomatic
Addictomatic searches a variety social media sites and networks, such as Twitter, Flickr, YouTube and WordPress. Moreover, the tool lists the main search engines, including Yahoo, Bing and Ask. For some queries, however, the accuracy of the results suffer from the amount of scanned pages. Still, Addictomatic provides a good first introduction and overview. www.addictomatic.com.
2. Backtype
Backtype measures the impact of a particular online article. The user enters the articles URL into the searchfield and will get a graphical analyses and a performance analyses (clicks, tweets, comments, likes etc.). Rough data preparation is free, but there is a charge for more detailed data. www.backtype.com
3. Boardtracker
Die meisten Monitoring-Tools ignorieren Foren zugunsten von Facebook &Co. Boardtracker ist jedoch speziell für das Überwachen von Foren entwickelt worden – und funktioniert dort auch recht zuverlässig. www.boardtracker.com
4. Compete.com
Compete compares the traffic of up to three web pages. So you can quickly see where you stand in comparison to your competitors. The charts, however, are not very exact. www.compete.com
5.Google Alerts
Google Alerts is probably the best known and most widely used monitoring tool. Free unlimited monitoring of searches, blogs, websites, videos and other channels. Whenever the your search term shows up, you get an email with the appropriate link to the site. www.google. com / alerts
6. GoogleTrends
GoogleTrends shows you the most search terms on the web.
Individual tags can be evaluated to show you annual and spatial
7. Hootsuite
Hootsuite reminds layout-wise of a typical Tweet-Deck. It provides a simple introduction to the monitoring of Twitter, Facebook and Foursquare and multiple individual users can be monitored (including Facebook Fanpages).
8. Socialmention
Socialmention is a cool tool that offers several search options, and a total of over 80 different networks and channels can be scanned. Despite this functionality, the tool is completely free. www.socialmention.com
These are just a few tools out there.... What is your favorite? Let me know in the comment section.
